How To Use Pinterest For Business - by Pin Perfect Studios

Mastering Pinterest

4/01/21

How To Use Pinterest For Business

Welcome to Pin Perfect Studios! This website is dedicated to Pinterest marketing and helping you master it for your business. We do everything from providing resources and tutorials to setting up your account or managing it for you. This blog post will give you the 101 to Pinterest for business.

Contents:

  • Pinterest Business FAQs
  • Pinterest Vocabulary
  • How To Use Pinterest For Business:
    1. Create a Profile (or convert a personal to a business)
    2. Research Your Keywords
    3. Establish Your Board Categories
    4. Create Pins Using Canva
    5. Schedule Pins With Tailwind

 


FAQs

Q.1 Is a Pinterest business account free?

Personal and Business Pinterest Profiles are both free! Similar to other social platforms, Pinterest is free and if you want to run ads, that’s when you’re investing money into it.

The free version of Pinterest is more powerful than any other free social platform because it has a powerful SEO. I recommend people to run their free Pinterest account for at least 3 months before starting ads on it. This way your profile can start ranking for key words and your ads will end up being cheaper to convert because it’ll already understand your audience.

Q.2 What is the difference between a personal and business Pinterest account?

This is a pretty common question as people are starting Pinterest marketing, usually due to the fact that they had a personal Pinterest account for a long time. You know the one where you planned your wedding, travels, recipes and DIYS.

A personal Pinterest account is not one that has goals to convert sales or send people to a website. Instead it’s more of a inspiration board with no rhyme or reason. You can create as many, non related boards as you want here.

A Business Profile is setup to convert people to your business from website views to email signups or even sales. The purpose is different and on this profile you’ll want all your boards to be related to your business. Generally, you create a persona around your brand and make boards that you think that persona will have. Not only is the purpose different, the account itself is setup different. For Business Profiles, you can choose a Business Name vs a personal name to display. You can also “claim your url” of your website and anytime you or anyone pins something from your site, it displays a metadata of your site. You can also see analytics of how many people clicked on your pins and which ones are the most popular ones. If you have a location type business, you can add your address and display it as well.

If needed, you can log in to multiple Pinterest accounts at a time! Learn how to do that in this previous post.

Q.3 What is Pinterest Business Used For?

Now that you understand the difference between a personal Pinterest account and a business one, you might be wondering why you should start a business one. Pinterest has been the most underrated social profile the past few years. If you want to spend less time on a platform compared to Instagram and yet get more website views and sales then you need to seriously consider Pinterest. With just about 5 hours a week, you can grow your business substantially.

  • Increase Website Traffic – Pinterest trained their audience from the beginning to click on posts. Take a look at Instagram in comparison. They don’t have links for each post vs Pinterest does. This means people are used to it and it doesn’t feel like an ad. In fact, they expect to be able to click on a post and find the original website link. When it comes to organic (ignoring the paid ads since that varies), Pinterest almost always gets the most website referrals. The only one that has come to beating it is Tik Tok, however, they tend to work in collaboration instead of competition. Many people will Pin their Tik Tok videos.
  • Get More Email Sign-ups – If you create a strong funnel, you can grow your email list substantially through Pinterest. Create a great landing page and then give even more value in a pdf downloadable which your customers need to signup with their email to get. When you start running ads, you’ll see a metric that can measure exactly how much it costs you to get each signup! I would recommend you create a bunch of great funnels, see which one performs best organically, and then run ads on it to increase your results.
  • Grow Your Website Ranking – This is commonly looked over but it’s such a great feature of Pinterest Marketing. Similar to Google, the more keywords you rank for in your industry, the stronger your domain authority is. That’s how you get your website on the first page of google searches. In the same manner, if you continue to rank for your industry key words on Pinterest, you’ll start showing up on the first page of Pinterest Searches! Not only that, as you grow your Pinterest domain authority, it also increases your Google one! Learning the basics of SEO and implementing them both on Google and Pinterest will help you get more website views without having to pay for it through ads! Doesn’t that sound great?
  • Get More Sales – I know getting more sales is important, if not the most important thing to you. So why did I put it last? Because in order to get more sales, you have to increase your web traffic, nurture your audience through a good funnel, and be a trusted website. The first three bullet points in this list have to be strong before you can expect more sales.

 


 

Pinterest Vocabulary

Knowing that some of you are very new to Pinterest, I wanted to create a list of terms that may be unfamiliar. 

  • Profile: Your Pinterest Profile is a landing page to your boards and pins. It’s similar to an Instagram Profile:

Pinterest for Business, showing you the pinterest profile and what everything means

 

  • Cover Photo(s): Pinterest let’s you choose a cover photo to upload OR it generates a grid similar to the one above of the latest pins you pinned. If you’re looking to upload your own, the cover photo size is 800 x 450 pixels.

 

  • Profile Photo: The Profile photo is the same as all the other social platforms, it’s the main photo to represent you. For brand consistency, you should have the same profile photo across all channels.

 

  • Business Name: Since Pinterest is all about keywords, a common practice is to write Your Business Name and then this line to separate | and then describe your business with keywords. If it fits, this is a great thing to do on Instagram as well.

 

  • Bio: Similar to other social platforms, you have a place for a bio. The best bio would be one that is descriptive of your brand and why it’s unique, having keywords that your audience would search to find you, and having a call to action at the end.

 

  • Followers & Monthly Views: One main difference on Pinterest vs Instagram is this Monthly View metric. Pinterest audience isn’t loyal to brands, instead they’re in the discovery mode. This makes your follower count a less important metric and instead your monthly views becomes primary. Your first goal would be to get that number up. Second goal would be website referrals (how many people you direct to your site from Pinterest) and final goal is conversion.

 

  • Boards: Boards are kind of like content buckets. You choose your board category and then add pins/posts to that board that is related. For example you can have a board that is “Instagram Tips” and all your pins in that board is related to that title. People can follow a board if they are specifically interested in it vs your whole profile. As a business, you need to make sure boards are related to your business. Create a audience persona and then create boards that would represent that client.

 

  • Board Titles & Descriptions: Pinterest is ALL about keywords. You’ll want to add the right keywords in your board title and in your board descriptions. This will help people find your boards faster than your competitors.

 

  • Group Boards: Group boards are generally frowned upon for business but in personal profiles, they’re usually used to work with someone else on planning something. For example it can be a trip to Arizona and you invite all your friends to add pins/ideas to.

 

  • Secret Boards: You can make secret boards which will not show up to your audience. This can be beneficial if for example you’re planning a rebrand of your business and you’re collecting inspiration. Make that secret and only you have access to it. Do not use your business profile for personal things like home decor or wedding planning.

 

  • Pin: A pin is simply a post on Pinterest. The great thing about a pin is it’s always linked to a url so you can share your blog posts or products guilt free! Pin ratios are 2:3 and recommended size for a pin is 1o00 x 1500px. You can create graphics for pins through Canva (start a 30 day free trial here). There are also Video Pins and Story Pins to explore after you’re used to regular pins.

 

Now that you know the basics, let’s go over how to create a Business Pinterest Profile! Be sure to follow me on Instagram @Pin.Perfect.Studios where I give tips for businesses and constant updates with Pinterest Changes (they tend to constantly make changes).

 


 

How to Use Pinterest For Business:

 

1. Create a Profile (or convert a personal to a business)

First step is to actually create a profile for your business! To do so go to http://pinterest.com/business/create and follow the steps. You can also convert your current personal profile to a business by going to https://www.pinterest.com/business/convert while you’re logged into the correct account. One warning about this is make sure your boards are about your business and not personal. Sometimes it’s easier to just create a new business account vs cleaning out a personal one.

 

2. Research Your Keywords

Pinterest is all about SEO (search engine optimization) so keywords are VERY important for your content to be found. The better keywords, the higher you will rank. For this reason, after you create your profile, the next step is researching keywords. Find out what your audience likes and what they would search to find your brand. Your brand should be the SOLUTION to their search in order for your brand to succeed with Pinterest marketing.

There are a few places to research keywords in your industry:

  • Pinterest Trends – This is a new feature by Pinterest in which you can view the top searched for items in multiple categories. This helps you create content that is relevant and highly searched for. Simply find content that relates to your solution and create a landing page with that content. You can also search for terms and see how it’s been trending.

 

 

  • Pinterest Search – Use the build in Search feature in Pinterest to type in a keyword and then see the top suggested related keywords. In this example

 

 

  • Pinterest Ads Dashboard: Pretend to start an ad and go to the Keywords & Interest screen. Then instead of “Add Interests” click on “Add Keywords” and you can search for a related keyword in the search bar. It’ll give you phrases and keywords and how many monthly searches there are.

 

 

  • Answer The Public – Since Keywords are not exclusive to Pinterest, there are other great places to find them. Answer The Public, while a weird looking site, gives you the top searches for keywords across the web!

 

 

3. Establish Your Board Categories

After you’ve gathered all the keywords, group them together in categories. This will help you create Boards! For example, if you teach Social Media Marketing, you can have a board called “Instagram Story Inspiration” (based on one of the keywords) and within that board description write out all the ‘instagram’ related keywords. In this step, you’re pretty much creating Content Buckets with your keywords. Use these on other social channels as well since you just discovered what people search to find your content.

If this is overwhelming for you, we have a service where we do the research and set up your profile and boards with SEO! That way we do the hardest part, lay the foundation, and you can just manage the day to day. Email us if you’re interested at pinperfectstudios@gmail.com

To help you understand this concept, let’s take a look at what I just did for Pin Perfect Studios. Our brand umbrella is Marketing ⇢ Social Media Marketing ⇢ Pinterest Marketing. The audience that is looking for Pinterest marketing is also wanting to grow their knowledge for other social channels so I would research all marketing keywords and create boards for each social channel. Furthermore, I create a persona for my audience and create some mood board types of boards such as Office Inspiration, Motivational Quotes, and Coffee Aesthetics. Although these boards are not directly related to our business, it is related in the aesthetics of it. First create your core boards and then add a few of these on top.

 

4. Create Pins Using Canva

There are many ways to create pins, but the easier is using Canva. I come from a design background and used the Adobe Suite for everything but Canva has been saving me SO much time that it’s not even worth using Adobe for most of them. It also helps if you have a team or hire an assistant since your brand colors, logos and photos are all in Canva. Start a 30 day trial here and see for yourself how great it is. Not only can you create great static pins, you can also create video ones or gifs. I’ve also been using it to create Pin Stories! It’s know as the go to tool in social media marketing. (Yes, you can use it for your other social channels too).

Canva has Pinterest Pin designs available and is constantly updating them. Here’s a preview of what they have and you can add your own fonts or colors to any of these.

 

You can also buy professional ones on Creative Market and then upload them to Canva.

 

5. Schedule Pins With Tailwind

You’re almost done! Now that you’ve learned to design your own pins and created your boards, you’re ready to start pinning! Pinterest requires consistent pinning for your account to be successful. If you pin 10 pins at once and then nothing for the next few days, you will not succeed. This is why you need a scheduling tool for your Pins and the BEST one on the market, by far, is Tailwind (you’ll get $15 off when you sign up with my link but there is a free trial at first). Not only does Tailwind schedule your pins ahead, it also chooses the best times to post them! That means all you need to do is focus on batching out pins and then putting them in Tailwind and letting it do the rest of the work. This is what makes Pinterest a lot easier to manage than Instagram. You can work one day a week on all your pins and the rest of the week you’ll be free to focus on another part of your business.

 

 


 

Need More Help?

Pinterest Course:

Learn everything you need to run your Pinterest Marketing efficiently with our Pinterest Master Class.

 

Pinterest Services:

For Consulting Call, Profile Setup, Management, or Advertising, go to PinPerfectStudios.com/services.

 

Any other Questions:

Feel free to DM me on Instagram at @Pin.Perfect.Studios OR text me at 323-577-3610.

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