Welcome to Pin Perfect Studios! This website is dedicated to Pinterest marketing and helping you master it for your business. We do everything from providing resources and tutorials to setting up your account or managing it for you. This blog post will give you the 101 to Pinterest for business.
Personal and Business Pinterest Profiles are both free! Similar to other social platforms, Pinterest is free and if you want to run ads, that’s when you’re investing money into it.
The free version of Pinterest is more powerful than any other free social platform because it has a powerful SEO. I recommend people to run their free Pinterest account for at least 3 months before starting ads on it. This way your profile can start ranking for key words and your ads will end up being cheaper to convert because it’ll already understand your audience.
This is a pretty common question as people are starting Pinterest marketing, usually due to the fact that they had a personal Pinterest account for a long time. You know the one where you planned your wedding, travels, recipes and DIYS.
A personal Pinterest account is not one that has goals to convert sales or send people to a website. Instead it’s more of a inspiration board with no rhyme or reason. You can create as many, non related boards as you want here.
A Business Profile is setup to convert people to your business from website views to email signups or even sales. The purpose is different and on this profile you’ll want all your boards to be related to your business. Generally, you create a persona around your brand and make boards that you think that persona will have. Not only is the purpose different, the account itself is setup different. For Business Profiles, you can choose a Business Name vs a personal name to display. You can also “claim your url” of your website and anytime you or anyone pins something from your site, it displays a metadata of your site. You can also see analytics of how many people clicked on your pins and which ones are the most popular ones. If you have a location type business, you can add your address and display it as well.
If needed, you can log in to multiple Pinterest accounts at a time! Learn how to do that in this previous post.
Now that you understand the difference between a personal Pinterest account and a business one, you might be wondering why you should start a business one. Pinterest has been the most underrated social profile the past few years. If you want to spend less time on a platform compared to Instagram and yet get more website views and sales then you need to seriously consider Pinterest. With just about 5 hours a week, you can grow your business substantially.
Knowing that some of you are very new to Pinterest, I wanted to create a list of terms that may be unfamiliar.
Now that you know the basics, let’s go over how to create a Business Pinterest Profile! Be sure to follow me on Instagram @Pin.Perfect.Studios where I give tips for businesses and constant updates with Pinterest Changes (they tend to constantly make changes).
First step is to actually create a profile for your business! To do so go to http://pinterest.com/business/create and follow the steps. You can also convert your current personal profile to a business by going to https://www.pinterest.com/business/convert while you’re logged into the correct account. One warning about this is make sure your boards are about your business and not personal. Sometimes it’s easier to just create a new business account vs cleaning out a personal one.
Pinterest is all about SEO (search engine optimization) so keywords are VERY important for your content to be found. The better keywords, the higher you will rank. For this reason, after you create your profile, the next step is researching keywords. Find out what your audience likes and what they would search to find your brand. Your brand should be the SOLUTION to their search in order for your brand to succeed with Pinterest marketing.
There are a few places to research keywords in your industry:
After you’ve gathered all the keywords, group them together in categories. This will help you create Boards! For example, if you teach Social Media Marketing, you can have a board called “Instagram Story Inspiration” (based on one of the keywords) and within that board description write out all the ‘instagram’ related keywords. In this step, you’re pretty much creating Content Buckets with your keywords. Use these on other social channels as well since you just discovered what people search to find your content.
If this is overwhelming for you, we have a service where we do the research and set up your profile and boards with SEO! That way we do the hardest part, lay the foundation, and you can just manage the day to day. Email us if you’re interested at firstname.lastname@example.org
To help you understand this concept, let’s take a look at what I just did for Pin Perfect Studios. Our brand umbrella is Marketing ⇢ Social Media Marketing ⇢ Pinterest Marketing. The audience that is looking for Pinterest marketing is also wanting to grow their knowledge for other social channels so I would research all marketing keywords and create boards for each social channel. Furthermore, I create a persona for my audience and create some mood board types of boards such as Office Inspiration, Motivational Quotes, and Coffee Aesthetics. Although these boards are not directly related to our business, it is related in the aesthetics of it. First create your core boards and then add a few of these on top.
There are many ways to create pins, but the easier is using Canva. I come from a design background and used the Adobe Suite for everything but Canva has been saving me SO much time that it’s not even worth using Adobe for most of them. It also helps if you have a team or hire an assistant since your brand colors, logos and photos are all in Canva. Start a 30 day trial here and see for yourself how great it is. Not only can you create great static pins, you can also create video ones or gifs. I’ve also been using it to create Pin Stories! It’s know as the go to tool in social media marketing. (Yes, you can use it for your other social channels too).
Canva has Pinterest Pin designs available and is constantly updating them. Here’s a preview of what they have and you can add your own fonts or colors to any of these.
You can also buy professional ones on Creative Market and then upload them to Canva.
You’re almost done! Now that you’ve learned to design your own pins and created your boards, you’re ready to start pinning! Pinterest requires consistent pinning for your account to be successful. If you pin 10 pins at once and then nothing for the next few days, you will not succeed. This is why you need a scheduling tool for your Pins and the BEST one on the market, by far, is Tailwind (you’ll get $15 off when you sign up with my link but there is a free trial at first). Not only does Tailwind schedule your pins ahead, it also chooses the best times to post them! That means all you need to do is focus on batching out pins and then putting them in Tailwind and letting it do the rest of the work. This is what makes Pinterest a lot easier to manage than Instagram. You can work one day a week on all your pins and the rest of the week you’ll be free to focus on another part of your business.
Learn everything you need to run your Pinterest Marketing efficiently with our Pinterest Master Class.
For Consulting Call, Profile Setup, Management, or Advertising, go to PinPerfectStudios.com/services.
Feel free to DM me on Instagram at @Pin.Perfect.Studios OR text me at 323-577-3610.